Yell.com look to drive the memorability of their brand through the use of radio.
H&M reached a particular audience in a specific geographical area using local radio
A mutli platform radio campaign encouraging smokers to set a date to stop smoking and to stick with it
The Scottish Government's anti-racism campaign faced a challenge to increase active participation with 14-25 year olds.
Radio and television offer a powerful media combination -view latest RAB research to see proven multiplier effect.
CASE STUDY: More Than partner with one radio station, Magic FM to reach out and speak to listeners on a daily basis
Magners selected Virgin Radio as a partner to create the 'What Bank Holiday's Are Made For' package
Audi used radio as part of a multi-media campaign to drive awareness of the new model with a 'Win A Trip To Space' promotion
How radio brought to life the benefits of Intel's leading-edge processor technology through live and digital music experiences
Find out how radio can unlock millions in untapped revenue for advertisers.
Combining emotional brand values with a call to action reminding housewives of the quality and value of their food ranges
A unique planning tool for predicting and optimising radio's effect within your media mix
Sky creates content encouraging radio DJ's to talk about Christmas time in their home/ family and the important role films play
Connecting with an audience at the right time and in the right place
radioGAUGE Predict helps you understand what radio can deliver for your marketing campaign using aggregated effectiveness data.
Radio brings a new audience to channel Five and promotes the release of their new show "Minder"
Radio and outdoor stimulate the mindsets other media cannot reach
How 15-24s are using radio - and what this research tells us about the future of the medium.
Using radio to target buyers at key 'mum times'
How radio helped Halifax drive positive brand perceptions and exceed sales targets
Amplifying the 'talkability' factor of a new financial brand on a huge scale and communicating its unique product attributes
Radio advertising helps BA drive sales and increase online traffic
Strongbow used radio to create "thirst appeal" at relevant times to generate high response during Summer 2008
CASE STUDY: Intel tapped into the live nature of radio to help consumers understand the benefits of processors for great music
New research from the RAB and the IAB demonstate how radio and online combine to make things happen for brands
RAB have aggregated IPA Touchpoints data, radioGAUGE data and case studies together with inspiring and effective audio.
Gold award winning Research from this years Media Week Awards! How the use of radio raised brand browsing figures by 52%
Ford Galaxy target families with compelling content to drive consideration and sales.
Using radio programming to build a distinct brand advantage
Sainsbury's "Try Something New Today" and advertise meal ideas on the Radio
CASE STUDY: How product benefits can be effectively communicated using an audio-only medium
Taking the 'No Sugar' message to young males through radio and into podcasts.
Sky promotes its Arts and Culture channel through partnership with Classic FM
VW change brand perceptions using an airtime campaign in Traffic and Travel with solus spots broadcasting every weekday.
Opportunity to participate free of charge in RAB funded research into radio campaign effectiveness.
Dominos opted to incorporate radio their media mix, alongside TV to help reach people at times when TV couldn't
Radio attracts very low levels of ad avoidance and it's wide coverage mean it's well-placed to play a key role in media choice.
Radio increases consideration of the Churchill brand amongst consumers by 26%
How spot advertising on radio can work effectively as a stand alone outreach medium.
Mattessons use radio position the brand as an ingredient for a variety of meal solutions at key times of the day.
Audi utilises the power of radio to reconnect with their drivers and gain new business
'Media and the Mood of the Nation'. How radio boosts consumer happiness and enhances receptiveness to brand advertising.
New digital platforms will mean more listening and increased interactivity.
Utilising the power of radio to promote a community event.
Diet Coke became an established brand partner to heat radio from its launch in 2007, sponsoring the flagship 2pm-5.30 show
3 mobile uses commercial radio to build awareness of their PAYG 'We Pay' offer, targeting 16-24 year olds
Using radio to directly drive business and brand
The UPS Local Business Awards were run in association with 10 Global Radio local stations during the credit crunch.
Regional radio provides increased footfall for Norfolk Motor Group.
Stolichnaya -THE authentic Russian vodka, connect with their primary audience of 25-35 males efficiently using commercial radio
Vauxhall improved brand perceptions with their target audience of C1C2DE males using football sponsorship on talkSPORT
P&O Ferries used radio to speak to a specific audience within key regions. The activity delivered an impressive ROI
Radio and newspapers, both high reach media, have strong complimentary features which make a very powerful media pairing.
Using beyond the spot advertising to mobilise listeners and drive behavioural change
Audi create Audi Cabriolet Week 2009 and drive footfall to their dealerships
New insight into radio creativity: What are the most effective features of radio advertising?
"Death Calling" on radio challenges drivers using mobile phones.
Airevale Homes reaches out to local homebuyers with Real Radio Yorkshire.
CASE STUDY: Radio built brand sales and awareness for Maltesers.