Vans account for a significant 80% of the UK commercial vehicle market with over 300,000 being sold annually. The market is therefore highly competitive. Brand preferences and loyalties can run very deep in this market which presents a challenge for brands like VW who are keen to increase market share. VW insight revealed that the target van driver demographic spends a disproportionate amount of time in their vehicle - as a real-time medium radio could reach van drivers across key dayparts Find out more...

Drive perception / consideration of the VW brand.