Most cars have the same functionality - the same four wheels, engine & steering wheel - so the decision of which car to buy has to be driven by emotional factors. Ford Galaxy's positioning is all about 1st class travel, reflected in the excellent in-car entertainment system. Ford wanted to give consumers a sense of the unique Galaxy travel experience for families. Classic FM produced a series of 20 Hans Christian Anderson stories which ran during key family times. Linking with The Times & The Sunday Times the stories were reviewed made available on The Times & Ford websites
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