CASE STUDY: Diet Coke uses radio to drive brand perception.

Provided by Radiocentre
Diet Coke became an established brand partner to heat radio from its launch in 2007, sponsoring the flagship 2pm-5.30 show

What was the Challenge / Background of the Campaign?

The objective for Diet Coke in 2008 was to continue driving brand perceptions amongst their core young, female audience, specifically in terms of the brand being 'female', 'modern' and 'tastes great' and encourage infrequent consumers to consider drinking Diet Coke more often, on more occasions across the day. Radio was already an important media channel for Diet Coke due to the personal relationship listeners have with their favourite station. As a result they became an established brand partner to heat radio from its launch in 2007, sponsoring the flagship 2pm-5.30 show. Find out more...

What was the Campaign Objective?

Drive perception/consideration of Diet Coke.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFemale Heat Radio listeners.
16 - 24
25 - 34
Female
ABC1
C2
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearENGAGEMENTSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service