Maltesers set out to reinvigorate the brand and drive sales with the key challenge being to enhance the relevance of the brand and bring it front of mind at the important afternoon snacking occasion. Radio was able to both deliver the younger female audience more efficiently than most other media and as the medium that is used to help lift people's mood when they are engaged in everyday tasks, also provided the perfect environmental fit. Find out more...

To reinvigorate the brand and to drive sales by closely targeting who they wanted to speak to and at what time.