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Understanding Consumer Mobile Gaming Habits and Preferences


By Hannah Cairns  //  Tue 17th January 2023

As mobile gaming continues to grow in popularity, with the number of gamers reaching 3.2 billion in 2021*, LoopMe is monitoring consumer sentiment in our UK, US and SG pulse report.

Using our proprietary research platform, LoopMe surveyed 5,468 consumers across the UK, 6,192 consumers across the US and 6,680 consumers across Singapore from 13 October 2022 to 17 October 2022. We explored two key areas to understand consumer sentiment when it comes to mobile gaming: attentiveness and frequency of playing games.

 


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