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matt beech (Account Director at smp - Creative Marketing Agency)

Matt Beech Account Director at smp - Creative Marketing Agency
Why you only see some brands at a festival once
By Matt Beech  //  Fri 13th December 2013
Experiential Marketing, Outdoor, Sales Promotion, Sampling, Unusual, FMCG, Food, Media and Entertainment
As brands and marketers look ahead to next year, Matt Beech, Account Director, smp, imparts words of wisdom to those brands thinking about being a part of the Festival experience 2014.
...
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 smp blog
Matt Beech Account Director at smp - Creative Marketing Agency
The real role of in-store experiential and how to maximise success
By Matt Beech  //  Thu 16th May 2013
Experiential Marketing, Retail Media
It seems like you can’t go into a supermarket these days without something being given away for free, but what do brands really get out of this?

On the surface seeing sales uplifts of...
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 The real role of in-store experiential and how to maximise success
Matt Beech Account Director at smp - Creative Marketing Agency
Maximising success in convenience shopper marketing
By Matt Beech  //  Thu 18th April 2013
Retail Media, Sales Promotion
Historically, the convenience sector has been a tricky area for brands to drive sales, but as the sector has started to become modernised and with changing trends in grocery shopping, the sector has o...
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Matt Beech Account Director at smp - Creative Marketing Agency
How to amplify an experiential campaign
By Matt Beech  //  Mon 18th March 2013
Experiential Marketing
Experiential marketing has been on a journey in recent years. In the past a good brand experience was seen as ‘enough’ by m...
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 Matt Beech, Account Director at smp - Creative Marketing Agency, blogger on getmemedia.com
Matt Beech Account Director at smp - Creative Marketing Agency
How to measure the return on investment of experiential campaigns
By Matt Beech  //  Tue 5th March 2013
Experiential Marketing

Measuring the success of any specific marketing communications channel in isolation is tough to say the least, but there’s at least one type of measurement that h...

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 Matt Beech, Account Director at smp - Creative Marketing Agency, blogger on getmemedia.com

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