Heading to Wembley, along with over 20,000 others in a white T-shirt, early on a Sunday morning, you may be forgiven in thinking that there was an important sports play off scheduled. Not so.
It was in fact Toucan’s latest experiential activity which launched this month with our client, Ocean Spray, as the official beverage and snacks sponsor of The Color Run. The series of UK-wide events across the summer is known as ‘the happiest 5k on the planet’ and offers a unique experience where runners are doused from head to toe in different coloured powder at each kilometre marker. No one escapes turning blue, green, yellow or cranberry red over the distance, especially with an even more colourful Finish Festival waiting for them at the end.
The first run took place on June 7th, when we distributed refreshing cranberry drinks, snacks and fun accessories to participants and supporters before, during and after the run. After 3km, runners ran through the official Ocean Spray colour station where our branded misting arch refreshed everyone with a fine cranberry-coloured spray on what was thankfully, a glorious summer’s day!
Once finished, colourful runners jumped into our cranberry ball pit complete with camera for a great photo opportunity to make and bright, vibrant memories on social media.
Ocean Spray’s Marketing Manager confirmed that they are delighted with the results: “This is such a fun event, perfect for our target consumers. Toucan ensured that Ocean Spray was at every touch point to make everyone’s experience as colourful as possible. We definitely saw this at Wembley and are very excited to see the results at future events.”
We’ve captured a flavour of the event in the pictures and film above but why not find out for yourself? There are more Color Runs happening as follows: Manchester 5th July, Birmingham 15th August, Belfast 30th August, Olympic Park London 5th September, Sunderland 19th September, Brighton 10th October. Click here
for more details.