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Sponsor 'A League Of Their Own' Season 3 on Sky 1

Provided by Sky Media
Sponsorship and product placement opportunities in this popular sports based panel show hosted by James Cordon

Tell us about the Opportunity / What is it?

Sky1 HD is proud to announce the return of the hit series 'A League of Their Own' this spring. The comedy panel show starring James Corden as its host, will be back on our screens from early March 2011. The show takes its cue from sporting obsession and sets two teams of comedians, celebrities and sports stars against each other in a test of their sporting knowledge. From record breaking feats to headline grabbing events, the show is stuffed with the kind of sensational take-home facts that sports fans just love to quote.

What is the Marketing Objective?

Build awareness of your brand to a hard to reach audience

How does it work?

* 8 x 60 minute shows * 2 x 60 minute 'Unseen' & 'Best Of' Episodes * Airing on Sky1, Sky1 HD * Peak Time * Repeats on Sky1, Sky2 and possibly on Sky Sports 1 Sponsorship Accreditation: * Opening credit: 1 x 15 seconds * Break bumpers: 2 x 5 seconds per centre break (normally 3 centre breaks per 1 hour show) * Closing credit: 1 x 15 seconds Promotional Trailers: * The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Contact for details, but brands focusing on Men 16-34 would be applicable, as well as sports brands

Features / Benefits

Features fantastic comedic host, James Corden. Focussing on the nation's obsession with sport. Hotly anticipated return of this popular sports panel show. Simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows. Association with award winning entertainment channel Sky1. Multi-platform distribution including repeats on Sky1 and Sky+1.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3.91million adults
16 - 24
25 - 34
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 May 11BUILD AWARENESSPRODUCT PLACEMENT
SPONSORSHIP / MEDIA
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