Premier Kitchens & Bedrooms is a local retailer based predominantly in the Anglia region so ITV's unique ability to deliver the power of ITV programming targeted specifically to this region was the perfect platform to showcase their range of products and drive increased showroom footfall and website traffic. Reaching the right people at the right time was key to success so Premier and ITV worked closely to identify programming well suited to key decision-makers for this category and the results were fantastic! Find out more...