Every morning, every day of the week, millions of families across the UK, tune-in to Milkshake! Running for over 25 years, Milkshake! is a staple and trusted part of family routine. It provides a unique co-viewing experience for kids and parents to enjoy some of TV's most recognisable characters, every single morning. Milkshake! remains the #1 commercial destination in its hours for kids in the UK driven by big franchises such as PAW Patrol, The Adventures of Paddington and Peppa Pig.

Channel 5 presents a unique chance to sponsor Milkshake! - the number one commercial kids' destination in the UK. It's home to some of the UK's most popular preschool programming including Peppa Pig, PAW Patrol, Pip & Posy, Thomas & Friends and the Adventures of Paddington. Sponsorship of Milkshake! promises to deliver children and parent audiences on a daily basis and provides an opportunity to cement your brand into families breakfast routine.

Scheduling and Accreditation • Weekdays 6:00 - 09:15, Weekends: 6:00 - 08:45 • Approx. 18 x 10" sponsorship idents per-day on linear • 10" idents across My5 and Sky VoD

• Offering huge media value, the sponsorship provides airtime value far greater than the investment. • Milkshake! delivers high OTS across desirable audiences, housepersons with children are expected to see the sponsorship creative 43 times on linear alone. • 62% of Milkshake! viewers are co-viewing, based on 4-15 watching with someone in the same home and TV set • 77% of UK parents are aware of Milkshake! and it's a trusted brand that they associate with 'safety'