CASE STUDY: Bone Idol uses Adsmart to Build Awareness

Provided by Sky Media
Bone Idol uses Adsmart from Sky to build awareness, acquire new customers and drive people to the website.

What was the Challenge / Background of the Campaign?

Bone Idol specialises in high quality, healthy, grain free dog food and pet accessories. Their grooming parlour is kitted out to a very high standard. From bespoke & custom cuts to Asian Fusion grooming, a curated collection of products in-store, limited edition ranges and bespoke products, handmade in Brighton collars and leads,, 100% natural treats, high quality dog food, engaging toys for dogs, fashion and trend ranges as well as warm customer service.

What was the Campaign Objective?

The objective was to build brand awareness, acquire new customers and drive people to the Bone Idol website to see all their offerings, including grooming, pet accessories and their high-quality dog food, as well as to make customers aware of their newly opened Grooming Academy in Hove.

What was the Solution?

Bone Idol targeted over 30,000 households through AdSmart across the East Sussex postcodes of BN and RH focusing on Pet Owners and Mid to Very High Affluence band.

What were the Results?

Results: +41% increase in new subscribers, +52% increase in website traffic, +38% increase in web sales, +30% increase in inbound calls, +104% increase in additional Social Media engagements.

What were the Key Learnings of this Campaign?

"In a short period of time and with a budget that is achievable for our business, we have cemented our brand within our catchment area in a way that simply would not have been possible any other way. We have seen impressive increases in all marketing metrics, but believe this is only the beginning as the value of brand recall on future sales has yet to be measured. I can't recommend AdSmart enough, and in particular the customer service was fantastic. We had our hand held throughout." Scott Learmouth, Director

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details30k households across the East Sussex postcodes of BN & RH
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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