The objective was to encourage new people from East Anglia to donate by playing the East Anglian Air Ambulance lottery. Sky AdSmart allowed them to target households home to 45+ adults in the mid to high affluence bands in the NR, IP, PE and CB postcode areas. Their first Sky AdSmart campaign in February 2018 aimed to encourage Sky customers in East Anglia to play the EAAA Charity Lottery which generates 45% of their charitable donations. They subsequently booked an additional campaign in June 2018.
Find out more...
The objective was to encourage new people from East Anglia to donate by playing the East Anglian Air Ambulance lottery. Sky AdSmart allowed them to target households home to 45+ adults in the mid to high affluence bands in the NR, IP, PE and CB postcode areas.
<
<