RESEARCH: The growing role of mobile in booking holidays

Provided by Weve
Mobile is considered to be a convenient way to research and book holidays as it always to hand.

What was the Challenge / Background of the Campaign?

We have recently compiled some research looking at the role mobile takes in booking travel and researching places to go beforehand. From finding the ideal destination to checking out the cheapest flights - and even when we're there - our use of mobile is increasing exponentially. Almost 9 in 10 research and plan holidays using their mobile. Mobile is considered to be useful as it always to hand and is used throughout a booking process of approx 8 weeks. 1 in 3 book hotels, 34% check in for flights, 34% confirm reservations, 28% book flights. Find out more...

What was the Campaign Objective?

Mobile phones are used for inspiration, research, booking and on holiday.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details16+ smartphone users
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service