Try Our Briefing Service

CASE STUDY: Driving Awareness of Panadol

Provided by LoopMe Ltd
Award-Winning Campaign: 7.6% Uplift in Awareness for Panadol
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

Drive awareness of Panadol to treat fever post-vaccination.

What was the Solution?

LoopMe leveraged PurchaseLoop Brand to measure consumer sentiment towards Panadol in real time. LoopMe used geo-locations of vaccination centers around Malaysia to target users with a 20 second video creative to drive engagement. Users who visited the vaccination centers were then retargeted with another 6 second video to put Panadol front of mind when recovering from the Covid19 vaccination.

What were the Results?

LoopMe's media performance exceeded client benchmarks across both video creatives. • 7.58% Uplift in Awareness • 0.72% Above client CTR benchmark • 88.6% Above client VCR benchmark • 4.39m Impressions Delivered

What were the Key Learnings of this Campaign?

LoopMe won Silver in the Media Performance category in the MSA Awards for our work on this campaign.
Reference: 19152 // Posted: 03.10.22

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFemale 35-44 Lifestyle, News, Education, Music.
25 - 34Female
ABC1
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
GLOBAL29 Sep 22EDUCATE CONSUMERSBRANDED CONTENT
CONTENT MARKETING
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

CASE STUDY: Increase Awareness of Online Retailer Very CASE STUDY: Increase Awareness of Online Retailer Very
Using Consumer Sentiment In-Flight to Drive Brand Outcomes Using Consumer Sentiment In-Flight to Drive Brand Outcomes
CASE STUDY: Triumph - Increase in Website Visits CASE STUDY: Triumph - Increase in Website Visits
CASE STUDY: Guinness Flavour by Fire CASE STUDY: Guinness Flavour by Fire
CASE STUDY: Sony Monster Hunter Movie Awareness Campaign CASE STUDY: Sony Monster Hunter Movie Awareness Campaign
view all ideas

More MOBILE Ideas

Reach Your Customers on the Move with AudienceQ Reach Your Customers on the Move with AudienceQ
CASE STUDY: Guronsan Energy Drink App CASE STUDY: Guronsan Energy Drink App
RESEARCH: Only 58% of Luxury Brands Are Satisfied with Mobile RESEARCH: Only 58% of Luxury Brands Are Satisfied with Mobile
CASE STUDY - Dangers of skin cancer to a cynical youth audience CASE STUDY - Dangers of skin cancer to a cynical youth audience
CASE STUDY: Driving awareness and action with mobile advertising CASE STUDY: Driving awareness and action with mobile advertising
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat