Kleenex were launching a brand new integrated campaign which saw people get the chance to enter into a competition to win £5,000 towards their dream holiday. Working with Weve enabled Kleenex reach the specific target audience and drive response in the most effective way.

Drive awareness and numbers of entry into the Kleenex £5,000 holiday competition.

MMS was delivered to locations within a specified mile radius of flu outbreaks giving the recipients the chance to answer directly and enter the competition from their phones. The strategy was backed by Weve's researching proving that 15% of consumers have purchased a product or service as a result of receiving a promotional message. 62% agreed that mobile messages are a good way to find out about brands and offers while 58% agreed that they are an easy way to redeem coupons and offers as mobiles are always on hand.

Increasing Sales: 27% of consumers purchased Kleenex tissues after receiving the message. Driving compitition entries: 7% of consumers entered the competition 2.4%CTR. *Base, those that recall the message