CASE STUDY: Increase Awareness of Online Retailer Very

Provided by LoopMe Ltd
Increase awareness and shopping considerations for leading online retailer.

What was the Challenge / Background of the Campaign?

Increase awareness and shopping considerations for leading online retailer

What was the Solution?

1. Leverage PurchaseLoop Brand to drive awareness and shopping consideration in real time. 2. Target females and males separately with full-screen video, static and in-house built by LoopMe's Creative team rich media creatives to drive user engagement.

What were the Results?

15.2% Uplift in shopping consideration among females for leading online retailer driven by PurchaseLoop Brand. 73.25% VCR Among Females.

What were the Key Learnings of this Campaign?

This cost per outcome guarantee offers flexibility for our teams to cut through the noise & aligns with our attention economy model to gain results that truly matter. Moving beyond proxy metrics like video completion rates & clicks, our work with LoopMe has helped us to deliver outcomes-driven advertising for our clients through scalable technology that consistently delivers a quality audience that meets their KPIs. We're now better enabled to attribute the media that's making a difference, increasing our advertising efficiencies & incrementality. Euan Jarvie, CEO Dentsu UK

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details55-64, Females: Brand Loyal, Males: Deal Hunters
55 - 64Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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