Advertise in Gyms with Digital Media Messenger Kiosks

Provided by IDS Media UK
Where advertising and sanitising join hands to make your message unmissable.

Tell us about the Opportunity / What is it?

THE RISE OF HAND SANITISING Since COVID-19, the demand for hand sanitising has now trebled in gyms. The high popularity of Messenger hand sanitising gym kiosks has led to increased opportunities to see screen adverts. Advertisers on Messenger screens benefit from gym members hand sanitising many times during their visit. Gym members see adverts at eye level making it a very personal experience and more effective at real engagement. IDS Media have Messenger screens in over 600 gyms and health clubs as well as GP Surgeries and hospitals.

What is the Marketing Objective?

A high impact advertising vehicle that delivers guaranteed engagement and reach to consumers every day encouraging brand awareness. purchases and behavioural change.

How does it work?

Digital screen advertising while people hand sanitise regularly during a visit to their gym. Screens are located in 600 gyms and health clubs around the UK and are used by around 2 million gym members. Messenger is cost effective out of home advertising with unique and regular 'interaction' by pro-active gym visitors. Accurately recorded real-time consumer interaction report showing a daily visitor engagement level. Plays video or static content in 1 in 6, 12 or 18 rotation meaning your advert will be played once a minute, two minutes or three minutes max all day everyday.

Who's used it in the past?

Successful IDS Media UK campaigns have been run for charities, government bodies, pharmaceutical companies and the FMCG industry. IDS media users include Macmillan Cancer care, Public Health England and Johnson &Johnson Ltd.

Features / Benefits

The Messenger unit allows you to communicate to over 1.3m consumers with an active lifestyle in the UK. It takes c.30 seconds to sanitise your hands correctly, this means that in that time, users will be engaging with your advertisement. The Messenger is strategically placed to capture longer dwell times, for example, next to the water fountain in the gym. As humans, we recall more visual data than any other form of data so the users of Messenger are more likely to remember your advert. The Messenger allows for all content to be high definition & static or video content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k600+ Gyms, 2m members, 3,735 average members per gym
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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