Leaflet Media Within GP Surgery Waiting Rooms with IDS UK Media

Provided by IDS Media UK
Put your message in front of the millions of captive consumers who are waiting to see their healthcare professional.

Tell us about the Opportunity / What is it?

Gain access to over 4,000 GP waiting room sites - the largest wall mounted GP network in the UK with IDS Media UK. GP surgeries have over 31m registered patients who collectively make 263 surgery visits per annum. This audience will experience a waiting room dwell time of 20 minutes—plenty of time to absorb your message. The IDS Media UK leaflet display boards guarantee exposure to this audience and benefit from the endorsement value that the GP surgery environment brings. The leaflet dispenser allows consumers to take away your message and share with third parties.

What is the Marketing Objective?

Government policy in the UK emphasises the importance of providing patients with good health information and has been shown to affect patient health outcomes and buying decisions. With a track record of hugely successful campaigns spanning 30+ years, we know just how powerful this approach is. Health and wellness information in print form will allow you to engage with your audience on a personal level and, when used in our patient-centric networks, gets your brand into the hands and homes of health conscious consumers.

How does it work?

Campaigns updates are completed by IDS Media UK's own field team. Standard campaigns run for 3 months with shorter periods available on request. Regional & nationwide coverage available. Our media allows consumers to take your message into the consultation room, with them on the supermarket/pharmacy visits that follow; and encourage brand awareness, prescriptions, purchases and behavioral change. Our network gives you the opportunity to engage with 30 million NHS patients and 25,000 Healthcare Professionals across the UK.

Who's used it in the past?

Successful campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England.

Features / Benefits

When curated correctly, printed formats remain hugely impactful and capable of driving behaviour change. As well as including augmented reality elements, such as a QR code or blippar, to drive your audience online, you're able to include complex information and imagery in one design, rather than being limited by digital specs. This opt-in media solution allows people to choose a relevant message, reducing wastage, and are frequently picked up and passed on to friends or family, giving your message an extended lifetime, reach and impact.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k31 million patients with an average of 8 visits per yr
16 - 24
25 - 34
35 - 44
45 - 54
All adults
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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