Advertise with Healthcare Professional Information Packs

Provided by IDS UK Healthcare Communications
Put your product/message in front of thousands of Practice Nurses nationwide.

Tell us about the Opportunity / What is it?

Goody Packs allow you to successfully engage with Practice Nurses creating thousands of professional brand advocates. Containing samples, leaflets and other information they reach the important but hard to reach Practice Nurse. IDS Media UK hand deliver personalised packs to thousands of Practice Nurses throughout the year. Inclusion is competitive to postal rates and research has shown the packs to be more effective than direct marketing.

What is the Marketing Objective?

Create brand/campaign advocates out of healthcare professionals. Close the marketing loop to ensure patients and healthcare professionals are aware of your campaign. Bypass issues associated with mass mailing by using our field merchandising services to deliver packs directly into the hands of NHS staff.

How does it work?

Once delivered to our warehouse your sample/information will be placed inside a Goody Pack envelope. The IDS Media UK field team personalise each pack with the name of Practice Nurses and hand deliver to GP surgeries. We have developed and maintained strong relationships with the GP surgeries that have chosen to use IDS UK; this cooperation facilitates campaigns that gain maximum exposure.

Who's used it in the past?

Successful IDS Media UK campaigns have been run for Prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media UK users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England

Features / Benefits

• Guaranteed hand-delivery to thousands of NHS staff.. • Associate your brand/message with Healthcare Professionals. • Create valuable brand advocates. • Low cost, effective alternative to direct mail.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k5000+ GP surgeries nationwide, 40,000 nurses per annum
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
DIRECT MARKETING / INSERTS / LEAFLETS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSAMPLING
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