Sky Media are excited to offer brands and advertisers the opportunity to sponsor POP. Throughout 2022 there are still multiple sponsorship opportunities, that give brands the perfect chance to reach children and parents alike at an incredible value - this is an opportunity not to be missed!

POP is the kids channel that will allow brands and advertisers to feature in an imaginative and creative environment, and connect not only to the children watching the great programming, but their co-viewing parents. Targeted at kids aged 6-10, POP is a channel that allows children's imaginations to run free. POP's wide range of fantastic content will inspire fun, laughter and creativity in its young audience and parents alike!

Example scheduling & accreditation options - Mornings on POP • 06:00-08:59 during Monday-Friday • Approx. 66 hours of sponsored content per month • Approx. 526 sponsorship credits per month • 4 x 10" & 4 x 5" sponsorship idents per hour After School on POP • 15:00 - 18:00 during Monday-Friday • Approx. 105 hours of sponsored content per month • Approx. 840 sponsorship credits per month • 4 x 10" & 4 x 5" sponsorship idents per hour *Please enquire for other available dayparts.

• POP is the #1 Commercial Kids channel in the UK! • Reaching 4m Kids in the last 12 months (source: Techedge/BARB/KIDS Jan '21-Dec '21) • POP is the only commercial kids channel targeting 6-10 year olds on Freeview and Sky