Two radio stations and two audiences. Tay FM provides music, local news, weather and travel in the Dundee, Perth, Angus and North East Fife area. It has a youthful, music-led sound with 98,000 weekly listeners and a 26% weekly reach. The audience is predominantly aged under 45. Tay AM plays classic hits and easy-listening favourites. It is complemented by wide-ranging speech-based programming. It has 76,000 weekly listeners and a 20% weekly reach. The audience is predominantly aged 35+. Advertising and sponsorship opportunities are available. Find out more...

Brand awareness - 149,000 adults in the area tune in to Radio Tay every week. A four week campaign on Radio Tay can reach 65% (241,000) of adults in the area. It reaches 65% (39,000) of 35-54 year old men in the area each month. 58% (18,000) of 15-24 year old women tune in each week (76% or 23,000 over 4 weeks).