Rascal + Friends, the fastest-growing diaper brand globally, teamed up with Moonbug's CoComelon, the most-watched children's channel, to launch limited edition training pants and diapers to make change-time easier for parents and provide fun experiences for their little ones. The two brands share a common vision of easing the parenting journey through relatable and playful brand ethos!

Drive mass brand awareness of Rascal + Friends and the CoComelon partnership - Drive trial and education for Rascal + Friends training pants and premium diapers and their USPs - Increase sales by at least 15% across all markets - Leverage the credibility and awareness of CoComelon to unlock new business opportunities and accounts - Enhance brand loyalty by fostering a strong connection with our enthusiastic community of brand supporters and advocates

To bring the partnership to life, Moonbug ran a comprehensive 360-campaign that included a range of CoComelon content for launch, including in-house photoshoots, TVC content and collateral such as interactive potty training assets and website material. We ran a fullfunnel social and digital media campaign across Meta, TikTok, Google and Connected TV & bespoke Rascal + Friends x CoComelon influencer boxes sent to over 1,700 influencers. https://shortyawards.com/15th/rascal-friends-cocomelon-partnership

The partnership continues to drive incredible brand growth, achieving record sales weeks across every market globally. In the six months following the launch, the increase in sales well exceeded targets. From a marketing standpoint, the partnership achieved phenomenal brand awareness, affinity and community engagement for both brands, and elevated Rascal + Friends to the global stage by establishing them as an industry leader.