Try Our Briefing Service

CASE STUDY: Colgate Whitening - Britains Next Top Model

Provided by Sky Media
Colgate wanted to launch a new product The Max White Toothbrush Plus Whitening Pen into the competitive Teeth Whitening market.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

Colgate wanted to successfully launch their new product - The Max White Toothbrush Plus Whitening Pen into the competitive Teeth Whitening market. A campaign was needed to establish the Colgate Max White Toothbrush Plus Whitening Pen as a credible, trusted and an attractive product to 25-44 females to increase brand awareness and purchase intent. Find out more...
Reference: 18271 // Posted: 18.04.18

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details25-44 year old females
25 - 34
35 - 44		Female
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

Sponsorship Opportunity - BT Sport Rugby 2020/2021 Sponsorship Opportunity - BT Sport Rugby 2020/2021
Sponsorship Opportunity - Nat Geo WILD Sponsorship Opportunity - Nat Geo WILD
Sponsorship of Channel 5's Milkshake Sponsorship of Channel 5's Milkshake
Sponsorship Opportunity - Family Movies on SYFY Sponsorship Opportunity - Family Movies on SYFY
CASE STUDY: 'Dance Fit': Helping Fitbit Create Its Own Groove CASE STUDY: 'Dance Fit': Helping Fitbit Create Its Own Groove
view all ideas

More TV Ideas

CASE STUDY: Media barter extends Christmas ad budgets for brands CASE STUDY: Media barter extends Christmas ad budgets for brands
CASE STUDY: HTC One Campaign CASE STUDY: HTC One Campaign
CASE STUDY: Improving ROI by Extending Reach - APT Touring CASE STUDY: Improving ROI by Extending Reach - APT Touring
Sponsorship Opportunity - Home and Away 2023 Sponsorship Opportunity - Home and Away 2023
CASE STUDY: comparethemarket.com drives meerkat revolution CASE STUDY: comparethemarket.com drives meerkat revolution
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat