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The Big Screen Comedy Sponsorship 2011

Provided by Pearl and Dean Cinemas Ltd
A Fantastic opportunity to sponsor the best comedy releases from May - November 2011 across the whole of Pearl & Dean's network!

Tell us about the Opportunity / What is it?

Opportunity to sponsor the best comedy releases from May to November 2011, reaching a large number of 15-24 year olds through on screen, in foyer, interactive, & experiential platforms.

What is the Marketing Objective?

Become associated with the best comedy releases of 2011 driving awareness & shifting the brand perception. Have your brand present at all comedy screenings nationwide through a multitude platforms!

How does it work?

Sponsorship shall provide the opportunity to run in foyer activity across P&D's 'Cinevation' network of 50 sites, ensuring your feature as the last advertisement in the reel preceding the film, offers a Pearl and Dean i-dent remix (please see video above). .

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

This is a brand new opportunity for 2011 giving your brand ownership of a very popular genre of cinema!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach over 3 million 15-24 year olds over 7 months
16 - 24
25 - 34
Both
ABC1
C2
DE
Students
CINEMA
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 11 - 30 Nov 11BRAND ATTITUDE
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