Audience Data Intelligence from Fifty Technology

Provided by Fifty Technology Ltd
We understand the passion & behaviour of over 2.6b consumers across the globe powering insights & media for the biggest brands,

Tell us about the Opportunity / What is it?

Fifty is one of the leading social data analysis companies in the world. A data platform built by humans, for humans. Fifty uncovers the interconnections between people, making sense of mountains of social, web and even CRM data. We turn these insights into segments that can be deployed on any trading platform. The analysis may be complex, but the outcome is simple to understand and easy to action. That is the magic of Fifty.

What is the Marketing Objective?

The Fifty platform will provide a huge amount of insight into current and future audiences for brands and markets, specifically detailing how the insight can drive more effective engagement strategy and how the audience segments.

How does it work?

The Power of Tribes - Our audience insights platform uses network science to uncover online-dwelling Tribes. These communities reflect how people connect in the real world. People have long connected & formed communities based on shared interests - the digital age has only accelerated this. Our platform maps these connections online, turning complex audience datasets into organic consumer segmentations & actionable insights. Ultimately, we preserve, rather than standardise, the way people interconnect in order to build a truly human-centric understanding of your audience.

Features / Benefits

Fifty have developed the most advanced visualisation tool in the industry to aid in the planning & execution of the campaigns we deliver. In addition the Fifty Platform is incredibly effective for: • Understanding key influencers. • Deep segmentation of current and future customers. • Planning offline media strategies. • Sparking creative ideas & informing customer messaging. • Sponsorship & partnership identification and validation. • PPC ideation. On top of our own behavioural, algorithmic segmentation, we are able to overlay the results with your own segmentation.

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