A Guaranteed Audience Package (GAP) provides the dual benefits of an optimum media discount coupled with guaranteed weekly admissions - an excellent way to build coverage and a clear insight into just how many potential consumers your campaign will reach. These packages can also be bought for specific Culture, Alcohol, Male and Female target audiences, therefore providing regional flexibility and enabling all campaigns featuring a U cert to fully access all the fantastic films cinema has to offer.

To gain coverage and frequency of a TV light audience and those difficult to reach age groups.

All GAP packages offer guaranteed admissions. Campaigns are monitored to make sure that this guarantee is met and the target admissions are achieved. Where a brand would like to be more niche with their targeting, they can buy in to one of our premium GAP packages. This works by filtering out unwanted films that do not fit with the target audience. For example, a female brand like Sure for Women would buy a GAP Female and then only have access to appropriate films eliminating wastage.

This year advertisers such as Orange, COI, Buena Vista International, BT, Microsoft, Nintendo, Moroccan Tourist Board and Unilever have bought into our GAP package.

Guaranteed admissions: so if the admissions are not met within the campaign period it will be run on until admissions are achieved.