Allow your brand to leverage the power of The Queen and reach 8.2m 16-34yr olds with this exciting new online sponsorship.
'The Queen' is a topical animated series based on the popular Twitter feed which has almost 1.1m followers. The show will launch on Nov 1st and will be published every Friday afternoon on the Yahoo! front page. Check out some of her majesty's current activity @Queen_UK. Each animated episode features the queen on phone to a variety of feckless politicians and celebrities as she keeps the ship of state on an even keel... whilst drinking gin. The show will also feature her butler, who brings her majesty her gin and tonic, ready for 'Gin o'Clock'.
Build awareness and give your brand attitude by aligning with Twitter's latest comedy hero - The Queen!
There will be 5 episode in total, launched each week. We will also have plenty of social promotion for this campaign, tweeting a link to the episode each week. Users will be able to watch the content within twitter using the Yahoo player. The content will be available across 3 screens. Headline sponsor will receive branding on gutters, MPU and during pre-roll.
Paramount Pictures International, Sainsbury, Nokia, Tetley, and others have worked with Yahoo in the past.
Reach a highly targeted audience at large scale by advertising through the Yahoo website. The content has been created to target a younger audience, aged between 16-34, reaching 8.2m 16-34 year olds (56% without children and 65% ABC1's). Overall, the advertiser can expect over 300,000 video views.