ITV2 successfully targets those younger audiences that can often prove hard to reach on TV. The channel captures and retains a mischievous, fun-loving and brand-conscious 16-34 year old audience that is gender neutral. In 2017 ITV2 claimed the title of the most watched digital channel for 16-34 Adults for the first time ever, overtaking E4. It is home to our premium programming that entertains and pushes boundaries, with an impressive mix of comedy, movies, format entertainment and drama.

Advertising on ITV2 is perfect for increasing brand awareness amongst 16-34 adults.

ITV2 provides the perfect media platform for reaching the 16-34 year old market. ITV2 offers brands various opportunities to advertise surrounding the ITV2 programming, for example through sponsorship, spot ads, interactive advertising and online.

ITV2 shows reach high volumes online and on demand, with more than 1m fans on social networks and breaking records in 2017 with Love Island; 2.57m active devices of the app, the number of votes cast this year were 9m - up a phenomenal 240% YOY. The series also saw over 2 billion impressions on Twitter!