Driving awareness of the Transformers Prime UK Truck Tour by gaining high engagement levels via the online activity and interaction with games and competition.

We launched the campaign with a 30" webdrive spot telling kids all about the upcoming Transformers Prime UK Truck Tour and the hunt for the dreaded Predacons! We also showcased the fantastic online microsite and competition, which kids could enter for the chance to win a family holiday to Universal Orlando Resort where they could experience the epic new Transformers: The Ride 3D! Throughout the campaign we produced 3 x 30" 'Event Refresh' webdrive spots telling kids where to go to catch the tour that week.

Over 33,000 uniques. Over 70,000 game plays with the average time spent 10 minutes.