Try Our Briefing Service
This idea is archived

RESEARCH: Universal McCann's UK Magazine Review Jan-June 09

Provided by UM
This overview of the UK Magazine market looks at how the recession has affected the sales and consumption across Magazines.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

Universal McCann is relentlessly researching media patterns to better understand how media is used, consumed and produced. UM's UK Magazine ABC Review, January-June 2009, reports changes in Magazine sales and consumption. The review states a decline in weeklies across the market and identifies that publishers such a Bauer and Northern Shell are using the breadth of their portfolios to drive circulation in the form of multipack offers. The review also identifies grim results in the women's monthly market and doom and gloom in a turbulent men's market. Find out more...

What was the Campaign Objective?

To review the UK Magazine Market during the time of a recession.
Reference: 5248 // Posted: 02.10.09

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsConsumers of magazines and media buyers
All adultsBoth
All
MAGS / CONSUMER
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

CASE STUDY: Taking Marie Curie's Community to the Masses CASE STUDY: Taking Marie Curie's Community to the Masses
CASE STUDY: Kingmaker: A Digital Revolution CASE STUDY: Kingmaker: A Digital Revolution
CASE STUDY: Trey Songz: Creating a UK Icon CASE STUDY: Trey Songz: Creating a UK Icon
CASE STUDY: Old Jamaica Ginger Beer increase brand recognition CASE STUDY: Old Jamaica Ginger Beer increase brand recognition
CASE STUDY: Increasing footfall at the Vitality show CASE STUDY: Increasing footfall at the Vitality show
view all ideas

More MAGS Ideas

CASE STUDY: Nike reaches 90% of all London adults CASE STUDY: Nike reaches 90% of all London adults
Reach 5m adults per month with Travel Feature sponsorship Reach 5m adults per month with Travel Feature sponsorship
Advertise Your Brand in delicious. Magazine Advertise Your Brand in delicious. Magazine
CASE STUDY: Marks & Spencer's promote their Supima range CASE STUDY: Marks & Spencer's promote their Supima range
Advertise in Hearst Homes Complete Guide to Kitchens & Bathrooms Advertise in Hearst Homes Complete Guide to Kitchens & Bathrooms
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat