UM increase brand recognition of OJGB with the Afo-Caribbean community using broadcast TV following West Indies Cricket tour.
Challenging the norms of the FMCG category, with the biscuit sector's first ever 100% outdoor launch.
UM bring the daffodil into the very heart of a thriving Marie curie community.
Case study - How UM London used a media hoax to help client, Skcin, promote the dangers of skin cancer to cynical youths
Fable III Kingmaker - a massive-scale multiplayer mobile phone game.
Promote the shows "health and wellbeing" message amongst London's multicultural communities.
Our plan was to create a visual brand icon for Reach - to stun people first hand, and to be circulated as a worldwide signature.
The Challenge: Giving a rising R&B star a profile beyond music
10 clients, 9 creative agencies, 4 competitor media agencies, 7 planners/buyers & 1 innovative TV station!