This idea is archived

Reach Classic Cars enthusiasts by advertising in the magazine!

Provided by Bauer Specialist
Classic Car is an evocative magazine that feeds peoples desire for classic car insight and intelligence!

Tell us about the Opportunity / What is it?

Classic Cars magazine is the UK's most read classic car magazine* and one of the few motoring magazines with an increasing circulation**. It is an evocative magazine that feeds peoples desire for classic car insight and intelligence and is a magazine for people who see themselves as the absolute authority on cars. *NRS Oct 07 - Sept 08. **ABC Jan- Jun 09 35,564.

What is the Marketing Objective?

Primarily to build awareness and secondly to increase sales by increasing loyalty with this audience and recruiting new customers.

How does it work?

The opportunity is to advertise in the magazine. For full rates and details please see the attachment. More on the magazine however: Not just a great read, it's seriously useful too, editorial content includes: News - the month in pictures, Motorsport, Opinion, Events plus so much more. Features - cover stories, rare cars, racing cars, future classics, buying guides. Overdrive - Ads on test, Classic workshop visits, Our cars and Readers cars & Price Guide. Classic Cars has a readership of 360,000 for an average issue - 110,000 more than our nearest competitor*.

Who's used it in the past?

Various automotive related brands. If you would like to find outmore, please do get in contact for more details.

Features / Benefits

Classic Cars has 277,000 readers (average issue) that are in the ABC1 social groupings* The average household income of Classic Cars readership is £58,000* The average reader owns 2 classic cars with almost a quarter of them owning 3 or more*. *Bauer Insight. It's a good way to target a specific audience and get their eyes on your brand!

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 male classic car buyers
35 - 44
45 - 54
55 - 64
Male
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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