Opportunity to advertise within Saga Magazine

Provided by Saga
The UKs No.1 selling quality magazine. Unrivalled at reaching the fastest growing most affluent audience in the UK, the over 50s

Tell us about the Opportunity / What is it?

It's no secret and it's not rocket science that Saga is a multi £billion success story because it markets exclusivley to the affluent over 50's. Grab some of the action by reaching over 1.4 million over 50's every month with Saga Magazine. The unrivalled medium to target this wealthy audience exclusivly without alienating any potential younger audience. Good incomes, good pensions, good health and the time to shop and spend. It's a no brainer!

What is the Marketing Objective?

Saga Magazine is the unrivalled leader at reaching this audience in a unique environment. Our mission is to create a publication of excellence that entertains and informs our audience of the issues that affect them and to celebrate the positive aspects of being over 50. The Saga Group of companies is a massive success. This is not down to rocket science but just good marketing to the most affluent fastest growing sector of he population. Our magazine offers marketers the same opportunity to reach our audience and share in our success. Our turnover continues to rise.

How does it work?

Through advertising, advertorials, inserts, competitions and sponsorship. Unlike any other title Saga is virtually 100% purchased subscriptions and mailed directly to our customers. Saga is one of the most trusted brands in the country and that trust and loyaly rubs off on our Saga Magazine advertisers.

Who's used it in the past?

Ford, Marks&Spencers, Boots, L'Oreal, Honda, Nivea, Tesco, Bose, Benecol, Nescafe, Panasonic, Renault, Unilever, P&G, Reckitt, Homebase, Seven Seas. Most major brands.

Features / Benefits

Huge audience, home delivered in a poly bag direct to over 600,000 people every month. The magazine is of the highest quality both in content and reproduction. Exclusive over 50s audience with no wastage. The UK'S best selling magazine. Gear up for the huge population explosion of an ageing society. Don't get left behind by targetting exclusivly a young audience who cannot afford your goods and services.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 75%, Circulation 617,411. Readership 1.5m.
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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