Capturing the passion of fans through innovative tech and immersive theatre for Pepsi Max at UCL final in Cardiff.
Beloved British breadmakers Hovis were planning to launch their new 'Bakers since 1886' range.
Initials Marketing launched the New Fiat 500 with an innovative live performance from Ella Eyre, achieving £8.5m worth of PR
An immersive & shareable experience where influencers were able to experience the wonders of nature first hand at Boxford Farm
New kid on the block, potato milk DUG wanted to make a splash within the world of dairy alternatives.
To launch Walkers' limited edition range of sandwich flavoured crisps, we got the nation going Barmy For Sarnies.
CASE STUDY: Our disruptive on-pack promotion led us to deliver nine never-seen-before "Epic Entrances" across 3 top UK festivals
Allowing the passion for Strongbow Dark Fruit Cider to make its mark.
Not on the High Street were looking to increase awareness during the Christmas peak sales period and encourage loyalty.
Initials have created numerous big scale activities across Mondelez core chocolate, bagged candy, mint and gum ranges
Resupport campaign following the launch of Rimmel London's Match Perfection extended foundation range.
CASE STUDY: To launch Tropicana Essentials we challenged commuters to BEAT THE YAWN whilst distributing over 20,000 samples.
How Puerto de Indias launched in the UK with an ownable, non-conventional gin proposition and premium brand world to appeal.
See how Initials Marketing have activated shopper marketing and experiential campaigns for all areas of the Pepsico business
Nature's Bounty, the No.2 vitamin brand in the US, wanted to successfully launch itself in the UK.
Strongbow wanted to celebrated the fans' dedication to their favourite fruit cider, Strongbow Dark Fruit.
An online experience with 'Batman v Superman: Dawn of Justice' Jeep invite users to choose their allegiance & become a hero
Initials re-launched Seriously Strong as SERIOUSLY helping it to become the fastest growing cheddar brand in the UK.
Motability were looking to create a modern web presence to raise awareness of help available.
