To hero the extremes of the Strongbow Dark Fruit fandom and create authentic branded content and experiences. This was a brave handing over of the narrative by the brand to the audience whose religious devotion had become news worthy - They bake Dark Fruit cakes, create Dark Fruit ice cream & even have Dark Fruit tattoos). Trusting that to take their lead would inspire more dedicated followers. Find out more...

To immerse Dark Fruit's most dedicated superfans in the brand and also provided the ideal springboard to create compelling content to reach a mass social audience. We created an unforgettable experience - a pop up tattoo studio, inviting members of the public to get their very own permanent Dark Fruit tattoo applied by celeb tattoo artist Alice Perrin. The event sold out overnight. The hype was real - so real in fact that online entertainment hub, LadBible, were asked to capture the action across the two days and the subsequent views of their content skyrocketed.