Since bringing the National Trust and Cadbury together in 2008 to create their multi award-winning Easter Egg Trails event activity, we've been working with Mondelez to create and activate a number of big scale activities across their core chocolate, bagged candy, mint and gum ranges. From giving away tickets to the 2012 Olympics to persuading global superstar Beyoncé to put on a bespoke concert for Trident consumers, the constant in all activities has been a truly integrated approach which sees all channels activate around a single-minded idea.
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