How to Advertise to a Broader Audience Using Digital Magazines

Provided by Eye to Eye Media Ltd
Digital page turning magazines are the cross platform bridge of great curated magazine content.

Tell us about the Opportunity / What is it?

Digital magazines appeal to existing 'print' buyers as they become used to reading on digital devices. A broader audience, the smart phone generation, get most of their information online. The digital magazine can offer the ability to publish a great depth of content and offers engagement on social platforms. It has the flexibility to be published faster and with wider distribution. The design and content strategy fully reflecting the clients needs. Digital magazines use strong graphic design and branding.

What is the Marketing Objective?

Customer benefit - driving loyalty. Reinforce messages and creditability. Raising awareness. Communication of detailed information. Entertainment and inspiration. Distinctive branding and information. No printing and paper costs. Sponsorship and advertising opportunities (if applicable).

How does it work?

A digital magazine can be accessed through a personal URL, a QR code or direct from a website. Our dedicated team would create a cohesive design and brand pillars for the digital magazine. Using strong signposting, modern design and tech, great reader take out and optimised content. We can create new assets or work with existing assets. Easy to update and edit.

Who's used it in the past?

Delicious magazine. Waitrose & Partners Drinks magazine. John Lewis - At Home Magazine.

Features / Benefits

Depth of content. Curated content. Video links. Audio links. QR codes. Practical user insight/data. Tracking reader engagement. Identify preferred topics. ETE is an experienced agile and collaborative team, with established editorial and design credentials off and online

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDigital page turners can appeal to any target market.
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Both
AB
ABC1
MAGS / BUSINESS
MAGS / CONSUMER
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENTBRANDED CONTENT / MAGAZINES / PRESS
BRANDED CONTENT / ONLINE
CONTENT MARKETING
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