Eye to Eye Media created an online hub showcasing the best of Hobbycraft's seasonal collections.
Hobbycraft were looking for a way to showcase their seasonal collections online.
Increased awareness and media recognition. Communication of detailed information and access to high quality imagery. Inspiration. Distinctive branding and information.
An easily sharable platform for journalists & influencers to download imagery & gain information about new products. The online hub or 'microsite' is accessed via a unique URL of the client's choice. We built a bespoke layout and our dedicated team created a cohesive design following the brand's guidelines. All elements of the process were timetabled & phased, with regular interaction with the client to ensure that all elements were on the brief. The site is easy to update & edit at any point.
Depth of content. Curated content. Downloadable high-res images and video. Award-winning art direction. A one-stop website means easy access for journalists and less admin for the marketing/press teams.