CASE STUDY: John Lewis Christmas Hamper Collection

Provided by Eye to Eye Media Ltd
Eye to Eye Media helped John Lewis reach their corporate customers via an online digital brochure.

What was the Challenge / Background of the Campaign?

John Lewis were looking for a way to reach their corporate customers to show them the best of the partnerships Christmas hamper collection.

What was the Campaign Objective?

Customer benefit - driving loyalty and recognition. Raising awareness. Communication of detailed information. Product sales.

What was the Solution?

We created a digital brochure that is accessed through a unique URL. Our dedicated team worked closely with the client to create a cohesive design following the brand guidelines, creating new assets or working with existing assets. There was a structured timeline and approvals process, with regular client contact to ensure the brief is hit and deadlines are met.

What were the Results?

Tracking reader engagement. Depth of content. Curated content.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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