Create a Bespoke Luxury Edition Book Tailored For Your Brand

Provided by Penguin Random House
We create bespoke and exclusive books tailored to your Brand, providing a unique and lasting message to your key audience

Tell us about the Opportunity / What is it?

Create beautiful and exclusive books with bespoke covers and content to present your brand messages. We work with our existing amazing content from the likes of Peter Rabbit and Peppa Pig to John le Carre and India Knight. We can design a new cover, foreword and more tailored especially for your brand or company. We can also work with you to create completely new content and print exclusively for you (or use our trade contacts where applicable). Please see attachment for details on ways this opportunity has worked in the past.

What is the Marketing Objective?

A unique and creative way to promote your brand message and connect with your key consumers. Luxury bespoke editions provide a gift with tangible value and create a long lasting message. You could use bespoke books to celebrate seasonal moments like Christmas, company anniversaries or gifts for corporate clients. You could also use in retail, for in-store promotions, premium events, premium subscription and loyalty rewards, corporate sign ups. There are many possibilities to utilise this bespoke, luxury media to promote your brand and campaign message.

How does it work?

We can work with you to find suitable content for the message you're looking to communicate. We then work with our design and publishing team to come up with a bespoke package for your brand. We work quickly and meet tight deadlines. Where the opportunities are suitable we can speak with our trade contacts and have your books available in the trade.

Who's used it in the past?

Many brands have collaborated with us. We worked with Louis Vuitton on an exclusive edition of Alice in Wonderland in line with their partnership with Japanese artist Kusama. For Bentley we produced a luxury leather bound edition of the Devil May Care, each book complete with a model Bentley inserted into a car-shaped hole. We celebrated the National Trust's 110th Anniversary creating a unique edition of The Tale of Peter Rabbit with a dust jacket designed specifically for the National Trust, retailed in their stores. Please see attachment for details of previous partners.

Features / Benefits

Exclusive and completely tailored to your needs, we can work with some of our big brand names and partners to extend reach and exposure across further marketing activities such as author events, television and other opportunities. Books provide a unique and lasting message which have tangible value that can take a permanent place in people's homes and their bookshelves.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsBooks suitable for every audience from kids to adults
25 - 34
35 - 44
45 - 54
Female
Both
AB
ABC1
Kids HH
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYBRANDED CONTENT
SHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service