Advertising Solutions with Guinness World Records Live!

Provided by Guinness World Records Ltd
Designed to attract and entertain a passing audience GWR Live! is perfect for venues and events looking for live engagement.

Tell us about the Opportunity / What is it?

The Guinness World Records Live! experience allows people to practice, attempt and even break real record titles in real time. It is fun, fast and the records are deliberately accessible to everyone, making it a dynamic and playful way to attract and entertain passers-by that also captures media attention. Our expert events team work with you to create a series of bespoke challenges that pull in crowds, but also communicate your key marketing messages effectively to ensure relevant yet enjoyable record titles for the target demographic.

What is the Marketing Objective?

A high-energy, hands-on Guinness World Records Live! event can convert any space into the ultimate entertainment hub; it can be adapted for indoor or outdoor scenarios and for a wide variety of locations, from town squares to trade shows or shopping centres.

How does it work?

As part of the experience, Guinness World Records provides: Overall event design, record selection and testing, support on recruiting and training of key staff, project management pre/during and post-event, as well as live adjudication at the event and licensing of the Guinness World Records wordmark and logos. The whole package can be operated as either a turnkey (off the shelf) or bespoke experience designed to fit your marketing needs.

Who's used it in the past?

Hewlett Packard, Brick Lego, Marina Mall Kuwait, Multi Turkey, Tui

Features / Benefits

The chance for every person to attempt a Guinness World Records record title - Certificates for the successful record-breakers - Potential immortality - record-breakers may be featured in the world's bestselling annual book - Families contributing, participating and achieving success together - An incredible memory that will be talked about for years.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kDependent on Venue.
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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