UK Americana Music Week is the AMA-UK's annual music festival in London, combining a three-day conference, 2 nights of festival showcases, and a star-studded awards show drawing the cream of the music world. With the success of our online festival in 2021 we now have the unique opportunity to present a hybrid event that will be on the ground in venues for the whole week with unique global content online for another month - this gives us a much bigger reach and for a longer period of time.

Raising brand awareness within this affluent and dedicated community. Product sampling via any of the various activation opportunities.

Event partnerships open up experiential and content opportunities in a number of areas of our festvial. From focussed talking opportunities on panels at the conference, to alcohol partners at our showcases, to backstage VIP drinking stations at the awards.

Southern Comfort, Jack Daniels, Levi's, Harley Davidson, Austin Texas, NHS, Gibson Guitars, Fender, Marshall plus many more.

After a long period of time without live events, this community is one which is unrivalled in my 20 years of working in music events. A globally powered audience, with contributions and partners from across EU and US give this a totally unique feel. With a return to live format after an award winning digitally streamed event in 2021, we offer a huge range of activty over 3 days in London Borough of Hackney when the Americana spirit takes over the whole area.