Get Your Family-Oriented Messages 100% On Target Every Time

Provided by Digital Cinema Media
ODEON Kids is attended by families so your messages are always 100% on-target, with access to great post-film retail opps.

Tell us about the Opportunity / What is it?

Connect with kids and parents through a shared love of great family entertainment. It's ODEON's answer to "What shall we all do this weekend?" - a dedicated family cinema club where kids tickets cost just £2.50 and adults go completely free. The sponsorship package includes: branded assets throughout the customer journey that promote the partnership, product demos and sampling that integrate your brand into the live experience. There are also opportunities for bespoke events and PR.

What is the Marketing Objective?

ODEON Kids takes place at 90 ODEON sites nationwide, delivering 1,200,000 admissions a year. There are three children per every adult at Kids Club screenings making them the perfect place to utilise 'pester power'. This sponsorship is the ideal way to reach families at a time when they are engaged and responsive to advertising messages.

How does it work?

Up to 4 mins premium positioned brand content before all Odeon Kids screenings, 30" on-screen trailer with all current release family films, Permanent quad posters, Roller banners and counter cards, during Kids Club screenings, Magazine: full page ad x 4 issue, Website & social, E-newsletter x 4.

Who's used it in the past?

Advertisers include Butlins, Sony Playstation, The Disney Channel, Sky and Mattel

Features / Benefits

Opportunities exist to reach the kids audience using the same audio visual marketing assets and content as TV. With 80% of the UK Cinema market, DCM offers advertisers multiple packages to reach the kids audience that are tailored to brand requirements. Family films have seen increased reach and growing audiences over recent years, with an overall growth in the number of family focused films. This enables advertisers to not only engage with a kids audience, but also to use the same content to enter a true shared viewing experience, aligned with the freshest film releases.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k90 cinemas delivering 1,200,000 admissions a year
0 - 9
10 - 15
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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