A preview screening sponsorship allows your brand to exhibit tent-pole movies two-to-three weeks before their general release and, in the process, become King of the Cinephiles - a benevolent higher being giving early adopters what they crave most. Screenings will take place once a month at top footfall sites, and give your brand the opportunity to communicate directly with their audience through experiential activity, solus reel space and incredible added value content like Q&As and filmmaker access.

The screenings themselves deliver a pure target audience by accessing ShowFilmFirst's 1.1million strong email database. The database can be cut by demographic, ensuring you're message is 100% on-target all the time. Outside of the ShowFilmFirst ticketing mechanic (which ensures an 80% attendance rate) screenings will be promoted via exhibitor assets both on and off screen, as well as your own branded assets.

The early adopters who will respond best to a preview offer tend to be ABC1, 15-34 and high frequency entertainment consumers. They are very active on social media and very social. This group represents 20% of all annual admissions in the UK cinema industry.

Available on request

On Screen: Up to 4min solus content reel before all preview screenings.30" ad before selected films to highlight the sponsorship. Online: Access to ShowFilmFirst's mailing list (can be targeted by desired audience). Exhibitor website amplification (to be arranged at exhibitor's discretion) Foyer: Sponsor has the opportunity to utilise the foyer space through product demos, sampling, or simply POS on screening dates.