CASE STUDY: Your M&S For Business Drive SEAT- Incentive Scheme to increase sales with Gift Vouchers
Seat wanted to increase car sales on a mega sale weekend.
Increase brand awareness & boost sales.
The Objective for Seat was to increase Sales on a mega sale weekend. Seat's campaign, 'Christmas has come early - Pay no VAT and this weekend only - Buy a Seat and get up to £400 worth of M&S vouchers with 8.9% APR Representative Finance.'
The brand awareness of M&S and the marketing campaigns to fuel this sale were clearly shown in the results.
By collaborating with M&S, SEAT recorded a 400% increase on their sales.
Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Automotive brands which utilise Your M&S for Business Incentives include RAC, Webuyanycar.com and Ford.