Aviva have key objectives to target consumers and really drive home insurance acquisition using digital solutions rather than paper vouchers
Increase brand awareness & boost sales
As M&S offer E Solutions as an alternative to paper vouchers and gift cards, the partnership was seen as a perfect opportunity to drive these sales.
M&S's offering of fulfilment on E-Vouchers meant that Aviva were able to keep costs to a minimum with no extra charges for postage. The sales and redemption spoke for themselves and as a result Aviva have seen Home Insurance sales increase and look forward to a continued relationship with M&S for future campaigns.
There is Bespoke and Tailored availability of Your M&S for Business Incentive schemes to suit individual brands and companies strategies. Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Telecoms brands which utilise Your M&S for Business Incentives include Swinton, Direct Line and RIAS.