RAC wanted to increase conversion and retention levels on Premium breakdown policies. They wanted to utilize alternative incentives to encourage this customer behaviour.
Increase Awareness & Boost Sales
Your M & S for Business introduced an incentive campaign for RAC customers, rewarding them with a £20 M&S gift vouchers when they renewed their membership. M&S gift vouchers were viewed as the ideal customer incentive for RAC customers to renew their membership.
'The Campaign with M&S was a huge success generating a 3000% uplift in sales compared with the previous month (before the campaign had started) and return on investment was calculated at 182%. The company is now looking to extend the promotion.' Marketing Manager, RAC.
Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Automotive brands which utilise Your M&S for Business Incentives include SEAT, Webuyanycar.com and Ford.
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