Try Our Briefing Service

CASE STUDY: Virgin Active Gets 82% Increase in Club Walk-ins

Provided by AudienceQ
Develop a strategy that increases consumer engagement with Virgin Active as a brand, also influencing upturn in club walk-ins.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

Develop a strategy that increases consumer engagement with Virgin Active as a brand, also influencing upturn in club walk-ins. Find out more...

What was the Campaign Objective?

To meet this objective, Amnet/Amplifi worked closely with Near data platform providing actionable intelligence on people and places. Near used its SaaS product Allspark to build an effective two-phase campaign strategy to identify, and reach Virgin Active's target audience.
Reference: 18759 // Posted: 03.03.20

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kConsumers in close proximity to a Virgin Active health club
All adultsBoth
ABC1
C2
MOBILE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions, WestAll YearENGAGEMENTPUBLIC RELATIONS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

Reach Your Customers on the Move with AudienceQ Reach Your Customers on the Move with AudienceQ
Stay Relevant even when your Audience does not Step Out Stay Relevant even when your Audience does not Step Out

More MOBILE Ideas

CASE STUDY: Driving trial for Philips via tablet advertising CASE STUDY: Driving trial for Philips via tablet advertising
CASE STUDY: Helping Movember Regain It's Mojo CASE STUDY: Helping Movember Regain It's Mojo
Skignz: A new way to expose your brand on the highstreet Skignz: A new way to expose your brand on the highstreet
CASE STUDY:Mobile- driving awareness & engagement for Land Rover CASE STUDY:Mobile- driving awareness & engagement for Land Rover
Opportunity - Buy into Sky Atlantic and Sky One Boxset Content Opportunity - Buy into Sky Atlantic and Sky One Boxset Content
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat