Stay Relevant even when your Audience does not Step Out

Provided by AudienceQ
HOME uses consumers' historical, real-world interactions to allow advertisers to target individuals at home or wherever they are

Tell us about the Opportunity / What is it?

Traditional platforms, methods and placements just aren't working in the same way right now, whilst we aren't living or working in the same ways. So, reaching your target audience needs a new approach - luckily, here at AudienceQ, we like a challenge!

What is the Marketing Objective?

Meet "HOME" - our new, location based audience solution. HOME uses consumers' historical, real-world interactions to allow advertisers to target individuals at home - or wherever they are

How does it work?

AudienceQ's core offering employs location intelligence to reach audiences. Historical and real-time data tracks trips to shops, restaurants, car showrooms and a raft of other points of interest.

Who's used it in the past?

N/A. New product

Features / Benefits

With many weeks of lockdown now behind us we have richer, more comprehensive data than ever before on home locations too. HOME couples this data with the real-time tracked intelligence giving new, deeper insight into users' preferences and needs.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k.
All adultsBoth
ABC1
C2
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE PENETRATIONSHOPPER MKTG
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